Yes, in psychology we use these patterns to develop theories of how people behave! In my research, I look for patterns in people’s stories to see how they use technology such as social media
So many patterns – social psychology tells us about the use of norms within social groups which are helpful for telling us how to behave in a way that is typically accepted within particular social contexts – think for example about the way people behave in lifts, in queues, in traffic, at the dinner table, when they are at a concert, when they are taking part in national or family traditions.
Yes, I think there are patterns. But because humans are able to make decisions about what they want, it is often very difficult to predict how people will behave. But some behaviours are more predictable than other (e.g. it’s easy to predict how people will vote if you know what they believe about politics and where they live; it’s much harder to predict if people will trust health advice because there are so many complicating factors).
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